What Is Google Ads

Google Ads is a pay-per-click (PPC) advertising platform that allows you to create, build, manage, and run advertisements for your business on Google’s platform.

Reaching your target audience through Google Search and Google Display Networks by placing bids. The higher you bid, the more likely your ideal customer will view your ad.

Since it’s you only pay for clicks from customers and not showing your ads, you can manage your ads, measure the results and optimize campaigns to meet your business goals, and that’s where we come in.

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Why You Should Start Doing SEM?

How Can It Benefit You

Google owns the world’s largest online advertising network, reaching over 80% of all internet users. With 5.6 billion searches per day, imagine how many more customers, sales, and profit you would get with the increase in traffic.

Increase Brand Awareness

Google Ads focuses on audience targeting. Finding specific groups of people instead of search terms. This increases the quality of incoming leads to your website, resulting in your business converting more customers. As your ads are at the top of the search pages, the more exposure your brand will get, increasing your business’s overall visibility in the digital world.

Convert Potential Customers

Remarketing allows you to deliver targeted ads to people who visited your website and didn’t convert to a customer. Not every individual who visits your sites as there are certain factors that stop them from purchasing. Remarketing helps you stay in front of potential customers while they make up their minds, resulting in an increased chance of sales conversion.

Advertise to Specific Demographics

Find your ideal target audience by testing the demographics. Understanding what age, gender, education, occupation, and marital status will get a better idea of who would want to buy your product and services.

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Services Provided

Conversion Optimization

Tracking relevant data through Google Ads Conversion Tracking and Google Analytics, finding areas that are working, and optimizing campaigns to increase your ads converting into sales.

Precision Targeting & Remarketing

Reach your ideal audience through Acquision’s targeting techniques that put your products and services in front of users who want to buy. Our remarketing campaigns ensures users who visit your site, keeps coming back for more.

Analytics Reporting

Get monthly reports of your results through our reporting system. Showing you the performance, budget, and conversions of each ad campaign.

Campaign Segmentation

Building differents to target unique keywords and demographics to find the best marketing strategy for your business. Testing all types of ads, devices, geographic, and time to maximize the conversion while staying under your budget.

A/B Testing

Acquision’s marketing team continually makes adjustments to your ad campaign, ensuring it follows the latest marketing trends. Making changes to your ad positioning, bid levels, and demographics to ensure your ads provide the most return on investment.

Budget Allocation

Catering to all budgets, Acquisition’s ensures to minimize ad costs and maximize your returns through sales. Identifying weak areas of your campaigns and websites to increase the chances of conversions

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Our Process
Step 1.


We begins researching your business. Developing ad groups and keywords that fit your topic or focus.

For keyword research, we find competitor ad campaigns and see what is working for them. Collecting data through search terms and viewing competitor’s ad strategies, keywords, and demographics.

Focusing on the quality score, ensuring all ad groups have related and specific keywords for your campaign. Mismatched ad groups and keywords can reduce the quality score, resulting in lower performance conversions and increased cost of your ad campaign.

Step 2


Once we has enough relevant data, we focus on building a plan to reach your business goals. generating awareness or driving sales/leads are the two most common goals that most businesses have.

Generating Awareness targets keywords that are more informational researched-based, usually focused on finding more about a specific product.

Driving sales targets keywords that are transactional-based, usually focused on a specific product or services. We discuss budget, ad type (Google Display Network, Remarketing, Performance Max or Video), ad spend, campaign strategies, remarketing strategies, keywords, ideal audiences, and landing page optimization to ensure you understand what is happening every step of the way.

Step 3


Its time to launch the initial campaign, collecting relevant data used to refine your keyword performances and retargeting audiences through demographics, behaviors, and interests that generated the most clicks, views, and conversions.

This allows Acquision’s marketing team to gain a better understanding of your ideal audience and optimize the results of your ad campaign.

Step 4

Maintain & Optimize

A/B Testing all features of your campaign. Ad Copy, Landing Pages, Ad Targeting, Ad Bid, Ad Timing, and Ad Demographics to find the best conversion results for your ads.

Eliminating bad ads from campaigns that don’t convert, ensuring your ad budget is managed efficiently.

Ad Campaigns will always need to be optimized as the digital market is continually changing. Finding what works and converts is what sets Acquision apart from our competitors, and we’re here to deliver that service to you today.

Our media buy team will switch focus towards maximizing campaign performance. Implement strategies ad bids for individual keywords ensuring your ads are ranked above your competitors without destroying your ad budget.

Separate Your Business From Your Competitors Today.

buubees singapore
5 star review from Buubees singapore

I have been extremely impressed with the digital marketing campaigns run by Acquision. Their strategies have truly exceeded my expectations, resulting in a 4x increase in sales for my business. Their team is professional, knowledgeable, and always willing to go the extra mile to ensure our campaigns are a success. I highly recommend Acquision for anyone looking to boost their online presence and drive more sales.

Royale nails & lashes logo
Royale Nails & Lashes
5 star review from Buubees singapore

I couldn't be happier with the results that Acquision has delivered for my business. Their digital marketing campaigns have not only generated a significant increase in sales, but also a 3x increase in the number of leads. The team at Acquision is incredibly skilled and knowledgeable, and they have been able to create highly effective campaigns that have helped me reach my target audience and grow my customer base.

Moodsfloor logo
5 star review from Buubees singapore

Being a noob in SEO & SEM, Ian have been super patient and provided us with strong support in assisting us to navigate our digital marketing strategies. It is imperative for the team to understand the mentality & needs of the client & pass this info forward. Although there were a few changes of hands throughout the years, Ian has been around since day 1 when we met up with the team. He has been extremely helpful and we are grateful for his assistance within & beyond his scope of work. Kudos to the team!

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Frequently Asked Questions
What types of Google Ads campaigns does Acquision specialise in?
How can Google Ads help my business?
Is Google Ads the right strategy for my business?
How much should I spend on Google Ads?